Europe in the age of geopolitical platformisation
6 min readSep 1, 2021
Amazon, Alibaba, Google, Baidu — all of these digital players have become global giants thanks to the platform economy and its network effects. The more users they have, the more data and information they obtain, the more tailored services they can offer and more efficiencies they gain. This in turn brings more users, and the cycle is repeated. Bigger becomes better — size does matter.